Floris Derksen is a distinguished Creative Director and co-founder of Craftmore. He co-founded of the internationally renowned digital agency, One Shoe, which he successfully sold to iO in 2020.

Known for his innovative mindset and extraordinary ability to blend strategy, technology, and creativity, Floris has emerged as a prominent industry leader.

His work has been recognized with over 50 prestigious awards, including multiple Lovie, Digital Impact, and DIA awards, showcasing his commitment to excellence and boundary-pushing approach. Floris currently is a jury member of the prestigious Lovie Awards, Website of the Year Awards and Global Webby Awards.

Floris excels in crafting digital experiences that balance functionality and aesthetics, consistently delivering innovative solutions that resonate with audiences and exceed expectations. His visionary leadership continues to drive Craftmore's growth and setting new benchmarks in the digital domain.

Michel van Velde is an experienced Brand Strategist, CEO and co-Founder of Craftmore. Together with Floris Derksen he founded One Shoe in 2006, the internationally recognized creative and digital agency. The agency was successfully sold in 2020.

Michel's strategic and entrepreneurial insight have driven the impressive growth and reputation of the company since its establishment in 2006. He has played a crucial role in building and reinforcing brand identities of numerous international organizations, using his deep understanding of market dynamics and consumer behavior to effectively position the brands.

As a CEO, Michel cultivated a vibrant work environment that fosters talent and innovation, growing One Shoe from a small creative team to a respected agency with over 50 employees. His entrepreneurial spirit, deep understanding of brand strategy, and multiple board roles have made him a significant figure in the digital and branding industry, continuously inspiring and innovating in the ever-changing digital landscape.