Online Performance Agency OPA - Brand strategy and positioning
Brand strategy and positioning Online Performance Agency (OPA)
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Client: Online Performance Agency (OPA)
Project focus: Development of a brand strategy, brand positioning, brand values, and brand expression
Deliverables: Clear brand strategy, core messages, target group definition, market analysis and positioning and unique brand claim
1. Overview
Online Performance Agency (OPA) is a leading agency specializing in results-driven online marketing. With growth ambitions and the desire to strengthen their position in a competitive market, it was essential to develop a clear and supported brand strategy. This strategy not only had to strengthen their unique value proposition, but also position the organization as an authority in the online performance industry.
Ablestar was brought in to formulate a future-proof brand strategy together with OPA's management team. During a structured process, we used our Actionable Brand Success Model to sharpen OPA's brand strategy, positioning, values and brand expression.
2. The Challenge
OPA needed:
• A supported brand strategy: Guiding growth and strengthening of their market position.
• Clarity about the unique value proposition: How does OPA distinguish itself in a competitive market?
• Focus on target group needs: Understanding how the brand can optimally respond to the wishes and needs of their customers.
• Consistent and clear core messages: For internal teams and external communication.
The goal was to position OPA as the authority in online performance marketing, with a strong focus on results and reliability.
3. Our Approach: The Actionable Brand Success Model
Ablestar used the Actionable Brand Success Model, a proven method for strategically building brands and positioning them in an action-oriented manner.
Phase 1: Brand Foundation
In the first series of workshops, we worked with the management team to:
• Translate ambitions into a strategic plan.
• Clearly define the purpose, mission, vision, core values and objectives. These foundations formed the basis for the further strategic process.
Phase 2: Brand Positioning
In the second series of workshops, we mapped out the target group using personas and archetypes. In addition:
• Competitive analysis: Identifying opportunities and challenges in the market.
• Target group needs: Understanding what customers are looking for in an online performance agency.
• Unique brand positioning: A positioning and brand claim that emphasizes OPA's distinctiveness.
Phase 3: Brand Character
In the third series of workshops, we focused on brand character:
• Brand Personality: Defining human qualities and brand characteristics that are linked to OPA.
• Brand Voice: Determining the tone and style with which OPA addresses its target group. These elements gave OPA a unique personality, recognizable and consistent in all their communication.
Phase 4: Brand Experience
In the last series of workshops we focused on the expressions and experience of the brand:
• Core Message & Storytelling: Developing a core message and a storyline that aligns with the brand strategy.
• Tagline and Brand Promise: Creating a powerful tagline that captures the essence of OPA.
• Identity & Expression: Translating the brand strategy into a new logo, visual and digital expressions was provided by our sister organization, Craftmore, specialized in design and digital brand experiences.
4. Outcome
OPA now has a future-proof brand strategy with a clear positioning and consistent brand experience:
Brand positioning: OPA is positioned as the results-oriented, reliable agency that helps companies realize their online ambitions.
Unique brand claim: "Growing Together"
Core values: Transparency, result-oriented, and partnership.
Consistent communication: A strong core message and brand expressions that are supported internally and externally.
5. Conclusion
The strategy process with OPA resulted in a brand that is stronger and clearer than ever. The combination of strategic insight and practical execution has helped OPA to distinguish itself in the market and grow to the next phase of their development.
Online Performance Agency - Growing Together