Strategic Positioning - We need Milk

For the international startup We need Milk, we worked on strengthening their brand foundation and market positioning by providing advice on the strategic positioning of the brand. Through a sharp analysis, we clearly identified the core of the brand and the proposition and ensured a distinctive positioning within a competitive market. We Need Milk Technologies is a company that will change the global online grocery market. It will compare all (online) supermarkets in one application. Consumers can make their decision based on their own personal shopping list and preferences in terms of price, availability, health, and sustainability. 

In addition to the brand strategy, we thoroughly analyzed and optimized the pitch deck of We need Milk. The focus was on sharpening the core message, advising on visual storytelling and clearly presenting the value proposition for investors.

The result is a powerful and convincing story that both strengthens the brand identity of We need Milk and increases the opportunities for the startup.