Miron Glass selects strategy firm Ablestar for international brand and positioning strategy

Miron Glass, a global manufacturer and supplier of exclusive violet glass packaging, has selected strategy agency Ablestar as its partner for the development of the new brand strategy and brand positioning.

Miron Glass creates high-quality packaging solutions that protects and revitalizes natural products. The specially developed violet glass filters specific light frequencies, which significantly extends the quality and shelf life of the contents of various products. The brand supplies a wide range of sectors, including cosmetics, pharmaceuticals, food and wellness, and is active in more than 80 countries with offices in Europe and the United States.

Ablestar will focus on sharpening the brand positioning and developing a future-proof strategy that strengthens the unique character of the product worldwide through a series of workshops.

Michel van Velde, co-founder of Ablestar; "There is a growing demand for high-quality and sustainable packaging solutions worldwide. Miron Glass, as an alternative to plastic, is responding to this. In addition to brand strategy, Ablestar also helps to develop new propositions and position the Miron Glass brand even more strongly in the market,"

Miron Glass develops and sells exclusive violet glass packaging that protects various products against harmful light influences. The unique glass extends the shelf life of the products and retains their natural strength. Miron Glass serves customers in more than 80 countries and has offices in Europe and the United States.